SDR system
An SDR system tailored to your business finds the companies that fit, researches each one, and drafts the outreach.
Your team approves every email before it sends. We stay on call and retune the system from your data.
A sales development rep, or SDR, finds the companies worth calling, learns enough about each one to reach the right person, and follows up until there is a meeting or a clear no. Most of that week goes to research and writing.
We build the system around how your company sells: who you sell to, the area you cover, the people you want to reach and the words you use. It does the research and the first drafts. Your team approves each company and each email, and your reps make the calls.
How Is This Different From SDR Software?
Most SDR software charges every month for one generic system that anyone can buy. We build yours from the bottom up: we start with your best clients and search for the companies that match them.
What Does the SDR System Do?
Each stage runs on the rules you set. These are the stages we build.
Finds companies that fit
It searches for businesses that match your target profile and checks each one against your filters: area, size, ownership, and the companies already on your list.
Waits for your yes
Someone on your team approves or declines each company. Each decision is logged, and the system flags patterns in your declines for you to rule on.
Researches the company and finds the right person
For each company you approve, it researches the business, picks the decision maker, and confirms a way to reach them. It does not guess email addresses.
Drafts in your voice
It writes a personal email and a call sheet for each person, in your voice and clear of the words you rule out.
Sends only what you approve
No email goes out until someone on your team approves it. Your reps dial the calls, and the system keeps the notes and the outcome of each one.
Reads replies and drafts follow-ups
It sorts each reply, from an opt-out to a request for a call, drafts the next email for your approval, and puts agreed meetings on your calendar.
Reports each month
How many companies it found, researched and contacted, and how many met your criteria. A weekly view shows the leads each rep was given and worked.
What Keeps It Inside Your Rules?
Outreach goes out under your name, so the controls come first. These are built into each system.
A person approves each send
The only automatic steps are narrow ones we agree with you up front, such as a calendar invite after a prospect accepts a time.
Opt-outs stay out
An opt-out blocks that address for good, and the system checks the block list again at the moment it sends.
Your clients stay protected
A check keeps current and past clients out of outreach, and it holds the send when it cannot confirm.
Spending caps
Paid data lookups run under caps, with a switch that stops the schedule.
LinkedIn by hand
The system drafts a short LinkedIn note, and your rep sends it. It never connects or messages on its own.
How Do We Tailor It to Your Business?
We start with a working session with your sales lead. We write down who you sell to, the area you cover, the titles you want to reach, the angles that work for you and the words you never use. That becomes the profile the system runs on.
Your company profile, your offers and your email voice live in notes you can edit. After launch we read the decisions and replies with you and retune the profile. We stay on call as your market and your team change.
Common Questions
Does it send email on its own?
Does this replace our SDRs?
Does it make calls or send LinkedIn messages?
What happens after it launches?
Where does AI fit?
Outcome
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